CONSULTING offers a discreet strategic consultancy service for the fashion and luxury businesses. We bring high quality primary research, detailed analysis, and most importantly knowledge, of markets and brand strategies. We seek to formulate clear answers to our clients' most pressing strategic questions.

The challenges in luxury and fashion

Global luxury and fashion markets are changing fast in both production and consumption. Companies acting in these areas must not only relate to the consumers' rapidly changing tastes and purchasing patterns, they should also try to form these. Further, as the mega global retailers and logistic companies continues to gain negotiating power and market share, visibility, uniqueness and competitive strength are more important than ever for brand producers.

Our specific fashion and luxury strategic capabilities:

- Market entry strategy development

- Marketing strategy development

- Brand positioning analysis

- Brand development and repositioning

- Content Branding strategy development

- Fashion and Luxury Branding

- Retail Branding and innovation

- Innovation research

- Strategic plan assessment

The person behind the consulting services

Erik Hansen-Hansen holds a BA(Hons) in Film, Video and Photographic Arts from University of Westminster in London, a MA in Information Technology from the IT University in Copenhagen and he received his PhD in Design (Luxury Fashion) in 2008 from the Royal Danish Academy of Fine Arts, School of Architecture and The Danish Design School in Copenhagen.

He has been lecturing in the subjects of design, fashion and luxury at the Department of Arts and Cultural Studies at The University of Copenhagen, the MA course for professional designers at the Danish Centre for Design Research in Copenhagen, and he has conducted fashion research at The Danish Design School and at the School of Design at The Royal Danish Academy of Fine Arts in Copenhagen.